Season 4, Episode 4 of FocusED with David Geurin #FocusED

Season 4, Episode 4 of FocusED with David Geurin #FocusED

David Geurin Joins FocusED to Discuss What It Means to Be Future Driven…and More 

This is Season 4, Episode 4 of FocusED, and it features our guest, David Geurin. It was originally recorded live for a studio audience in Delaware, and provided as a professional development experience in collaboration with the Delaware Department of Education, the Delaware Academy for School Leadership, and The School House 302. Don’t miss what David says about being a Future Driven educator…and so much more.

_______________________________________

David Geurin Brings Tons of Experience to FocusED Listeners

Dr. David Geurin is serving in his first year as superintendent of schools for the Fair Play R-II school district. Previously, he was the principal at Bolivar High School for 14 wonderful years. Under his leadership, BHS developed many innovative programs and the school was honored as a National Blue Ribbon School and Missouri Gold Star School.

Dr. Geurin is the author of Future Driven: Will Your Students Thrive in An Unpredictable World? He’s passionate about developing leadership, school culture, and authentic learning experiences. Most of all, he’s devoted to creating better future stories for all students.

In 2017, Dr. Geurin was named Digital Principal of the Year by the National Association of Secondary School Principals. He has shared his keynotes and workshops from China to the Bahamas and the U.S.

________________________________________

FocusED Show Notes with David Geurin 

David talked about being future-driven and not just “polishing the past,” which he defined as doing what we’ve always done just a little better. The future should be altogether different. 

Joe asks an important question about balancing the standards while being innovative and meeting students where they are!

David talked about shifting students’ mindsets from getting through school to what they can get from school. 

It was awesome to hear David bring up work-based learning. That was a treat for both Joe and T.J. in terms of pathways and vocational/technical programming. 

Dr. Geurin talked about his 14 years as a principal and his transition to the superintendent. His excitement about leading a district is contagious. 

David talked about using Twitter to connect as well as his state and national associations. Get involved, get active! 

David reads more literature from outside of education than he does within the field. 

David talked about John Maxwell, Todd Whitaker, Carol Dweck, Simon Sinek, and Adam Grant. 

He talked about Culture Code by Dan Coyle as a very influential book. 

David talked about the need for more support and resources for rural educators.  

Don’t miss what he says that he learned from George Couros and AJ Bianco. 

David wants to see more science opportunities and more outdoor experiences for students. 

We end with a discussion of intentional practices for inclusion in schools. 

David Geurin Quotes From FocusED 

We’re not just preparing students for jobs that don’t exist yet, but we have to consider that we’re preparing them to be neighbors and friends of the future as well. ~ David Geurin 

We have to encourage an entrepreneurial mindset in the students. ~ David Geurin 

I don’t want to be the same today in my thinking as I was in the past. ~ David Geurin 

 

Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

Season 4, Episode 3 of FocusED with Morgane Michael #FocusED

Season 4, Episode 3 of FocusED with Morgane Michael #FocusED

Morgane Michael Joins FocusED to Discuss the Need for Teachers to Go From Burnt Out to Fired Up…and More 

This is Season 4, Episode 3 of FocusED, and it features our guest, Morgane Michael. It was originally recorded live for a studio audience in Delaware, provided as a professional development experience in collaboration with the Delaware Department of Education, the Delaware Academy for School Leadership, and The School House 302. Don’t miss what Morgane says about getting teachers From Burnt Out to Fired Up…and so much more.

_______________________________________

Morgane Michael Brings Tons of Experience to FocusED Listeners

Morgane Michael is the author of From Burnt Out to Fired Up. She has been an elementary school educator with the Greater Victoria School District in British Columbia, Canada, since 2008. Michael is a passionate advocate for social-emotional learning, kindness education, and educator well-being, and she leads professional development initiatives aligned with those efforts throughout her province.

Michael pursued her interest in developing positive school culture by carrying out kindness and self-compassion practices, promoting effective social collaboration, nurturing creativity, and building self-efficacy that is responsive to students’ needs. She established a culture of high expectations by launching her podcast, KindSight 101, in 2018. She has interviewed some of the world’s biggest names in education on the topics of kindness, well-being, self-compassion, and the promotion of positive school culture. 

Morgane Michael is also the creator and founder of the Small Act Big Impact 21-Day Kindness Challenge, which seeks to promote and cultivate safe and supportive school culture. She shares insights from her podcast and lesson ideas on her blog, Small Act, Big Impact.

Morgane Michael received a bachelor’s degree in elementary education from the University of Victoria, British Columbia, and is currently completing a master’s degree in educational leadership. She lives with her family in Victoria, British Columbia.

________________________________________

FocusED Show Notes with Morgane Michael

Morgane calls the times we’re in  “the merge lane back to normal.” 

Don’t miss what she says about expressing our full selves as educators. 

You want to hear what she says about teachers who have “a way of seeing us.” 

We were thrilled to find out what she learned from Tim Ferriss. 

Start building your “happiness jar” today. 

Morgane shared practical strategies for self-care and passion ignition, including the use of the following questions programmed in your phone three times a day: 

  1. What am I feeling? 
  2. Where am I feeling the stress in my body? 
  3. What do I need to move forward? 

You have to listen to what she says about our 6 emotional needs. 

She talks about weaving other industries into our practice of learning so that we follow non-educator work. Seth Godin, Adam Grant, Brene Brown

What she says about deep work around our values is powerful. 

Morgane talks about Atomic Habits by James Clear. Without strong systems, it’s hard to get to point B. 

 

Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302  where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

Season 4, Episode 2 of FocusED with Julie Stern #FocusED

Season 4, Episode 2 of FocusED with Julie Stern #FocusED

Julie Stern Joins FocusED to Discuss the Concept of Learning that Transfers…and More 

This is Season 4, Episode 2 of FocusED, and it features our guest, Julie Stern. It was originally recorded live for a studio audience in Delaware, provided as a professional development experience in collaboration with the Delaware Department of Education, the Delaware Academy for School Leadership, and The School House 302. Don’t miss what Julie says in this episode about learning that transfers…and so much more.

_______________________________________

Julie Stern Brings Tons of Experience to FocusED Listeners

Julie Stern has nearly two decades of experience facilitating adult learning and feels lucky to partner with educators to take their practice to the next level. 

She is passionate about synthesizing the best of education research into practical tools that support educators in breaking free from the industrial model of schooling and moving toward teaching and learning that promotes sustainability, equity, and well-being. 

She is a four-time, best-selling author of Learning that Transfers, Visible Learning for Social Studies, The On-Your-Feet-Guide to Learning Transfer, and Tools for Teaching Conceptual Understanding, Elementary, and Secondary

She is a certified trainer in Visible Learning Plus and Concept-Based Curriculum and Instruction. She is a James Madison Constitutional Fellow and taught social studies for many years in Washington, DC, and her native Louisiana. Julie moves internationally every few years with her husband, a US diplomat, and her two children.

________________________________________

FocusED Show Notes with Julie Stern

Julie starts with a definition of “learning that transfers” — it’s not what we might think in terms of taking learning from short-term to long-term — but rather transferring learning from one situation to another in application. 

The vast majority of teachers already have the tools to plan for learning that transfers. ~ Julie Stern 

Don’t miss what she says about the first shift that we need to make and what needs to be at the heart of the lesson. 

You want to hear about what she says ISN’T transferable learning—isolated lessons that don’t apply to an additional situation. 

Julie talks about common errors that teachers make often without even thinking about them. 

There’s a big difference in the role that students and teachers take in classrooms where learning transfers. Students become pattern seekers. Teachers are no longer fact providers and sources of information. 

Julie talks about what it means to shift from subject matter to disciplinary literacy. 

Don’t miss what she says about content disciplines being a way to look at the world. 

Assessments are the floor, not the ceiling. Rote learning doesn’t work, even for standardized tests. ~ Julie Stern 

Go to LearningThatTransfers.com. Teachers, check out Chapter 8.

Check Out These Recommendations from Julie Stern: 

Brooke Castillo’s The Life School Podcast

Good Bye To Overwhelm 

The Obstacle is the Way by Ryan Holiday

Happy Days by Gabby Bernstein

 

Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

302 Thoughts with Joe and T.J.: 5 Stress Free Ways that Leaders Can Use to Effectively Tell their School’s Story

302 Thoughts with Joe and T.J.: 5 Stress Free Ways that Leaders Can Use to Effectively Tell their School’s Story

In this episode of 302 Thoughts, Joe and T.J. riff on how school leaders take control of their school’s story. Schools are unique and complex hubs of the community, doing incredible things each and every day that must be shared. 

The harsh reality is that many people believe that schools are failing our students. There is no doubt that schools and school systems can improve, but great things are happening and need to be showcased. 

T.J. begins by explaining the very nature of our schools and how resources and support are paramount for success. We don’t overlook this because marketing is secondary to the critical work in schools that must be done upfront. However, once that work is moving forward, we have to showcase the school, the students, and the staff. 

People already have an impression of schools so the narrative school leaders portray must be true, accurate, and also unique. If someone graduated from high school then they’ve taken biology. However, many of today’s biology classes are working with instrumentation and conducting labs that are fascinating in ways that past generations didn’t experience–showcase it! Shock people with knowledge and with a window into the great learning that is going on every day. 

Be sure to feature who you are, not just what you are. This was one of the key takeaways from TheSchoolHouse302 OneThingSeries Podcast with Amanda Holdsworth. Schools are small cities with a tremendous number of cool things going on and great people who do awesome work. Share it! Involve the students, don’t be afraid to use Tik Tok, and most importantly, have fun. 

Joe’s one thing is to keep the branding efforts raw and organic. Schools aren’t marketing firms and nor should they act like one. That said, the digital age we live in allows for authentic and everyday marketing efforts. Easy to do, use it often, and use it well. 

T.J.’s one thing is to ship the work! Get it out there. Don’t hesitate. Take inventory of the great things going on, including the uniqueness of the school, and blast it out for the world to see. 

 

Let our team know if there’s a topic that you want Joe and T.J. to cover by leaving a comment below or by contacting us at contact@theschoolhouse302.com

Was this forwarded to you? Subscribe on the site

We can’t wait to hear from you. 

 

Joe & T.J.

Amanda Holdsworth: Telling Your School’s Story #OneThingSeries

Amanda Holdsworth: Telling Your School’s Story #OneThingSeries

Stop trying to be everything to everyone. Know your area of expertise and stick to it. ~ Dr. Holdsworth 

 

About Amanda Holdsworth

Dr. Amanda Holdsworth, APR, is the founder of Holdsworth Communications, a PR and enrollment marketing agency in the education sector; the School Comms Lab, a membership community for school communicators; and Comms Mom, a global community for moms working in communications.

A former collegiate tennis and soccer player, Amanda earned a B.S.B.A. in Communications Management and Honors International Studies from Robert Morris University, and both a Master of Arts in Strategic Public Relations and a Doctor of Education in Organizational Change and Leadership from the University of Southern California.

Amanda’s work has been featured in The Wall Street Journal, CNN Money, Fast Company, Forbes, Inc., and Parents Magazine, but her pride and joy is her family: her husband, Doug, a successful entrepreneur, and two daughters, Avery and Shelby.

 

What You’ll Find in this Podcast Episode with Amanda Holdsworth

Amanda has done PR work in higher education, private schools, and public schools. Her insight into marketing and branding your school is invaluable. Learn how “to cut through the noise.”

It’s all about telling the story of the people who work in the organization. Create connections by telling their story to the community. Don’t miss the Curt Schilling example. 

Too many PR agencies, schools, and districts still think that public relations are about sending out press releases…not true. 

She gives sage advice regarding how stories should tie the school to the community so that it matters to the interests of the local people. 

T.J. gravitated toward the concept of an “ideal customer avatar” and how the ICA drives the narrative. The people, the vision and mission, and the impact the school is making are all ICA drivers.

To develop your ideal customer avatar, we need to enumerate our audiences. Schools and districts have multiple audiences, all with different interests. 

  1. Who are we communicating to? 
  2. What are their interests? 
  3. Who can help us get the word out? 

 

Schools can’t have a one-sided relationship with local journalists. You’ll want to hear what Amanda says about supporting relationships with the press so that they know how to help when the time comes. 

Amanda talks about the trend in the ability to get a hold of the national press versus local organizations. 

Amanda tells us about a two-prong approach that she learned at USC–have a strategic PR plan and “brand ambassadors.”

Amanda connected us to Jeremy Tiers to study how higher education is attracting students. Check out @coachtiers.  

She talks about practicing gratitude as something that all leaders can do daily. Use this sentence stem: “I’m so lucky to be in a position to…”

She acknowledges that she has never seen this degree of negative reporting about schools, making gratitude even more important. 

Listen to why she wants to play the bass guitar.

Amanda has learned to stay in her lane. Schools and districts can learn to focus on what they do best and how we can communicate that. 

Don’t miss what she says about being afraid to be an entrepreneur and what she realized when she went out on her own. 

Amanda ends by saying that we should tell the stories of our teachers and staff. Who is the school nurse? What can we share about the bus driver? It’s a people business. Let’s tell their stories. 

 

Let us know if there’s a guest who you want us to have on the show by leaving a comment below or by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership content updates every week by subscribing on the site. 

 

We can’t wait to hear from you. 

Joe & T.J.

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce the 5 ways that school leaders can think like a marketer and tell your school’s story.

  • Culture is King–Marketing is about who you are, not what you are 

  • Great Brands Make a Difference–Marketing is about innovation and leadership 

  • First Follows Matter–Marketing is about knowing “the others”

  • Stand Out Amongst the Crowd–Marketing is about being unique 

  • Show Up Regularly–Marketing is about being consistent

Joe’s Pick: The Power of Small: Why Little Things Make All the Difference

Featured Authors: Linda Kaplan Thaler & Robin Koval

Joe is a huge fan of Thaler and Koval’s work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they’ve done their jobs. 

What’s special about this book, though, is that it IS NOT a how-to book, but rather a book filled with stories that showcase the right mindset in order to be successful. We can’t ignore the details, the small things, and the discreet chances of success. 

T.J.’s Pick: This is Marketing: You Can’t Be Seen Until You Learn to See

Featured Authors: Seth Godin

T.J. may be Seth Godin’s biggest fan, and This is Marketing is definitely one of his favorite books. The power in Godin’s work is how he frames marketing. He explains that it’s not just about selling “soap.” Instead, marketing is really about solving a problem. Godin talks about how a leader is someone who is willing to do something that might not work and how that changes the culture forever. 

Most importantly, Godin breaks down marketing into five crystal clear steps that you won’t want to miss. He skillfully acknowledges the traps that we all fall into without being offensive or condescending to his readers. He doesn’t just highlight our mistakes but encourages us and provides a great path forward. “Ship the work!” “Ship it!”

Technical Tip for Leaders Who Read

Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read patiently and studied all the while. Joe mentions the art of Sacred Reading and how monks studied the bible to truly understand what they were experiencing. Although these aren’t holy texts, the idea is to fully embrace what you are reading so that you are a different person when you are done. 

Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. 

 

Let us know what you’re reading by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership newsletter every week by subscribing on the site. 

We can’t wait to hear from you. 

Joe & T.J.