302 Thoughts with Joe and T.J.: 5 Stress Free Ways that Leaders Can Use to Effectively Tell their School’s Story

302 Thoughts with Joe and T.J.: 5 Stress Free Ways that Leaders Can Use to Effectively Tell their School’s Story

In this episode of 302 Thoughts, Joe and T.J. riff on how school leaders take control of their school’s story. Schools are unique and complex hubs of the community, doing incredible things each and every day that must be shared. 

The harsh reality is that many people believe that schools are failing our students. There is no doubt that schools and school systems can improve, but great things are happening and need to be showcased. 

T.J. begins by explaining the very nature of our schools and how resources and support are paramount for success. We don’t overlook this because marketing is secondary to the critical work in schools that must be done upfront. However, once that work is moving forward, we have to showcase the school, the students, and the staff. 

People already have an impression of schools so the narrative school leaders portray must be true, accurate, and also unique. If someone graduated from high school then they’ve taken biology. However, many of today’s biology classes are working with instrumentation and conducting labs that are fascinating in ways that past generations didn’t experience–showcase it! Shock people with knowledge and with a window into the great learning that is going on every day. 

Be sure to feature who you are, not just what you are. This was one of the key takeaways from TheSchoolHouse302 OneThingSeries Podcast with Amanda Holdsworth. Schools are small cities with a tremendous number of cool things going on and great people who do awesome work. Share it! Involve the students, don’t be afraid to use Tik Tok, and most importantly, have fun. 

Joe’s one thing is to keep the branding efforts raw and organic. Schools aren’t marketing firms and nor should they act like one. That said, the digital age we live in allows for authentic and everyday marketing efforts. Easy to do, use it often, and use it well. 

T.J.’s one thing is to ship the work! Get it out there. Don’t hesitate. Take inventory of the great things going on, including the uniqueness of the school, and blast it out for the world to see. 

 

Let our team know if there’s a topic that you want Joe and T.J. to cover by leaving a comment below or by contacting us at contact@theschoolhouse302.com

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We can’t wait to hear from you. 

 

Joe & T.J.

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce the 5 ways that school leaders can think like a marketer and tell your school’s story.

  • Culture is King–Marketing is about who you are, not what you are 

  • Great Brands Make a Difference–Marketing is about innovation and leadership 

  • First Follows Matter–Marketing is about knowing “the others”

  • Stand Out Amongst the Crowd–Marketing is about being unique 

  • Show Up Regularly–Marketing is about being consistent

Joe’s Pick: The Power of Small: Why Little Things Make All the Difference

Featured Authors: Linda Kaplan Thaler & Robin Koval

Joe is a huge fan of Thaler and Koval’s work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they’ve done their jobs. 

What’s special about this book, though, is that it IS NOT a how-to book, but rather a book filled with stories that showcase the right mindset in order to be successful. We can’t ignore the details, the small things, and the discreet chances of success. 

T.J.’s Pick: This is Marketing: You Can’t Be Seen Until You Learn to See

Featured Authors: Seth Godin

T.J. may be Seth Godin’s biggest fan, and This is Marketing is definitely one of his favorite books. The power in Godin’s work is how he frames marketing. He explains that it’s not just about selling “soap.” Instead, marketing is really about solving a problem. Godin talks about how a leader is someone who is willing to do something that might not work and how that changes the culture forever. 

Most importantly, Godin breaks down marketing into five crystal clear steps that you won’t want to miss. He skillfully acknowledges the traps that we all fall into without being offensive or condescending to his readers. He doesn’t just highlight our mistakes but encourages us and provides a great path forward. “Ship the work!” “Ship it!”

Technical Tip for Leaders Who Read

Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read patiently and studied all the while. Joe mentions the art of Sacred Reading and how monks studied the bible to truly understand what they were experiencing. Although these aren’t holy texts, the idea is to fully embrace what you are reading so that you are a different person when you are done. 

Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. 

Let us know what you’re reading by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership newsletter every week by subscribing on the site. 

We can’t wait to hear from you. 

Joe & T.J.

302 Thoughts with Joe and T.J.: 5 Stress Free Ways that Leaders Can Use to Effectively Tell their School’s Story

302 Thoughts with Joe and T.J.: 5 Proven Ways for School Leaders to Support New Teachers

In this episode of 302 Thoughts, Joe and T.J. dig into how school leaders must be very tactical about supporting their new teachers. So much time is spent identifying personnel needs, preparing for interviews, drafting the right questions, using the write words in the position posting, and the interview itself, but all of that means nothing if you fail to support teachers once they are hired. That’s all preparation for the game, not the game itself. If you want to play at a higher level, you realize the real work is after the hiring is done. 

In this episode, listen to Joe paint a dismal picture regarding vacancies across the U.S. This is why school leaders can’t mess up onboarding and support. What do the data say, in short, we are in a crisis: 

T.J. develops the conversation further by discussing our most vulnerable teacher populations:

  • Our Best Teachers
  • Our New Teachers

He explains that our best teachers are in high demand, so if they aren’t receiving the support and professional growth they need, they may walk right into the door of another school. The other population is our new teachers. The first few years are challenging, and there are a lot of lucrative industries willing to pay, support, and develop them if they choose to leave early. These teachers will walk out the door and right into another industry; one that is readily waiting to scoop them up and pay more than new teachers make in their first 5 years.   

There are only a few solutions to these problems so be sure to tune in and don’t miss what T.J. says about the power of specific praise. Praise seems easy but the data don’t lie: 70% of staff don’t feel celebrated, while 70% of managers say they praise. There is a disconnect somewhere!

Don’t miss Joe’s one key takeaway– be outrageously involved. You can’t let your new teachers’ growth happen by chance. You need to be connected, often and intentionally. 

T.J.’s one key takeaway–leaders need to talk behind people’s back. Not the way you think. You have to hear what he says about what it means for collective efficacy. 

T.J. and Joe always provide the how with the what, enabling school leaders to lead better and grow faster. 

Let our team know if there’s a topic that you want Joe and T.J. to cover by leaving a comment below or by contacting us at contact@theschoolhouse302.com

 

Was this forwarded to you? Subscribe on the site

We can’t wait to hear from you. 

Joe & T.J.

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

Read This: Two Books that School Leaders Must Read to Better Support New Teachers

If You’re Going to Lead then You Must Read

Learning and growing as a school leader through reflection, training, and experience is a professional choice. One powerful way to improve is through reading great books, which is why we feature two books on a particular topic each month. These are books that we have curated from 100s of titles to help school leaders to lead better and grow faster.

This month we are completely focused on the 5 ways that school leaders can support new teachers. These are five research-based strategies to support and retain your most vulnerable teaching population. This is critical because we are definitely facing a crisis in education. School districts are moving to four-day weeks simply due to lack of staff. In a recent Ed Week article by Madeline Will, she wrote the following,

“…the researchers estimate that there are more than 36,500 teacher vacancies in the nation. They also estimate that there are more than 163,500 positions filled by teachers who aren’t fully certified or are not certified in the subject area they’re teaching.”  Will, M. Ed Week (2022)

The data are staggering. If you want to dig into the government database and find out specifics in your state, click here

The Definitive 5 Ways to Support New Teachers

#1. Maintain high standards while providing support for growth

#2. Increase productivity by being present and using praise

#3. Balance risk and autonomy to unlock innovation 

#4. Communicate the expectations of the position 

#5. Provide meaningful mentorship

These are proven ways that demonstrate support, while maintaining a culture of excellence and high standards. To support these efforts, we feature two great books to help you as a leader. 

Joe’s Pick: The Power of Unstoppable Momentum: Key Drivers to Revolutionize Your District

Featured Authors: Michael Fullan & Mark A. Edwards

 

The Power of Unstoppable Momentum is an incredible book with very specific examples about how to achieve dramatic results in your school. 

There are a few features that really stand out for Joe in this book:

  • Technology is not the answer. Time and time again research shows that technology is a tool that highly effective teachers master. The tool itself is not the answer.
  • Fullan and Edwards provide very specific ways for schools to excel, specifically through coherence, which is the “…the degree to which people at the school and district levels have a common sense of the district’s core priorities and how to achieve them” (Fullan & Edwards, 2017).
  • Lastly, they provide clear models and examples on where incredible work is being done. We love when books have these features, which is why we offer examples of success in our books too. 

T.J.’s Pick: Retention for A Change: Motivate Inspire, and Energize Your School Culture

Featured Authors: Joseph Jones, Salome Thomas-El, & T.J. Vari

We rarely promote our own work, but this book is written on the topic of teacher retention, and we dedicate two chapters to new teachers. This is the second book in a two-part series designed to attract and retain incredible teachers. Both books, Building a Winning Team and Retention for A Change are built on the effective reading strategy, BDA. 

T.J. dives right into explaining how school leaders must embrace their responsibility to build a culture that Motivates, Inspires, and Energizes the staff. 

He emphasizes that the book is filled with practical stories that any school leader can implement for great school success. 

Lastly, this book is filled with models to guide leaders. Whether it is the BDA, which can be applied in a number of strategic ways, or striving for Habitual Happiness Highpoints, the models guide school leaders. 

Technical Tip for Leaders Who Read

Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read with your team. They are not to be read as simple words on a page. Both books are written in a way that allows the school leader, department leader, or team leader to reflect on their own team and practices. 

Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. 

Let us know what you’re reading by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership newsletter every week by subscribing on the site. 

 

We can’t wait to hear from you. 

 

Joe & T.J.

 

302 Thoughts with Joe and T.J.: Two Mental Shifts Toward Better School Leadership

302 Thoughts with Joe and T.J.: Two Mental Shifts Toward Better School Leadership

In this episode of 302 Thoughts, Joe and T.J. dig into how school leaders must shift their minds to lead better and grow faster. 

Shifting our mindset is not easy. It requires a dogged pursuit to focus our mind in the most productive ways to function better as a leader. There are two major shifts that are worth making–embracing courage instead of being ruled by fear and maintaining a long-term mentality. Both of these are challenging but incredibly rewarding.

In this episode, listen to Joe describe the power of cognitive dissonance and the stockdale paradox that we learned from Jim Collins

Learning to push forward and donning a cape of courage, rather than fretting with fear, is the mental shift that will push an organization forward. 

T.J. reminds listeners that the key is to fear less, not be fearless. Dive further into this idea with Tim Ferris and Performance Psychologist Michael Gervais.

Lastly, Joe talks about how you can do this through the power of teamwork and developing collective efficacy.

Joe’s one key takeaway for school leaders is that shifting from fear to courage is a choice. Be aware of the situation and then move forward.

T.J. brings up a critical notion about data usage in schools. Having a data consciousness allows you to deal with reality when confronted with opinion. You’ll want to hear more about how to do this as a school leader. 

The truth is that if you’re leading, you are not alone. Learn to lean in and lean on others. This is where T.J. picks up the ball and pivots to the other critical mental shift–Long-Term thinking. 

Don’t miss T.J. discuss the critical importance of pre-planning. 

T.J. talks about how leaders are susceptible to falling into the trap of constantly putting out the urgent fires at the expense of what’s important. This is one of the key concepts from our latest book, 7 Mindshifts for School Leaders

T.J. also dives into time-blocking for an effective way to schedule each day. This is not a strategy that you want to overlook. Especially, if you are facing the difficult crossroads of important versus urgent work. 

Readers are reminded of the 5 bad boss behaviors to avoid. 

T.J.’s one key takeaway for school leaders: plan. Leading is a choice that can’t be left to chance. 

T.J. and Joe always provide the how with the what, enabling school leaders to lead better and grow faster. 

Let us know if there’s a topic you want us to cover by leaving a comment below or by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership content updates every week by subscribing on the site. 

 

We can’t wait to hear from you. 

 

Joe & T.J.

Read This: School Leaders, Build Your School Brand with these Two Powerful Books

Read This: Two Books that School Leaders Must Read to Be More Courageous and Future Forward

Leaders are Readers

Learning and growing as a school leader through reflection, training, and experience is a professional choice. One powerful way to improve is through reading great books, which is why we feature two books on a particular topic each month. These are books that we believe can help school leaders to lead better and grow faster.

This month we are completely focused on two mental shifts that school leaders must make for greater success. The first is shifting from a place of fear to operating in a space of courage. The second is shifting from short-term thinking to long-term thinking. As easy as it is to grasp both of these concepts as necessary, shifting the mind from fear to courage and from short-term reaction to long-term planning is incredibly difficult. That’s why we’ve chosen these two books that are designed to shepherd you through making the change necessary to lead better and grow faster.   

Joe’s Pick: How to Stop Worrying and Start Living

Featured Author: Dale Carnegie

First, let’s acknowledge that Dale Carnegie is a beast. His work, How to Win Friends and Influence People is legendary and a must read for anyone who is serious about leading effectively. However, How to Stop Worrying and Start Living is also a phenomenal book, filled with incredible advice that applies to school leadership. There are few things that really stand out for Joe in this book:

  • Carnegie fills the book with relatable stories from practical people. The stories are real and you’ll find yourself in the people he features. 
  • He offers advice that you can implement right away. Suggestions like “living in day-tight compartments” make a ton of sense. 
  • Carnegie also writes about the importance of mental attitudes and how to cultivate the right mindset–to make a mental decision to be happy and live a full life, as an example. He reminds readers of the eight most important words we can ever hear, “our life is what our thoughts make it.” ~ Marcus Aurelius

This book is a must read so you too can live and lead from a seat of courage with tools to help you as the worry and fear creep into your life.

T.J.’s Pick: The Power of One More: The Ultimate Guide to Happiness and Success

Featured Author: Ed Mylett

If you don’t know Ed Mylett, stop reading this post right now and Google his name: Ed Mylett. Ed is an impressive leader who has taken social media by storm over the last few years. He built his fortune in the financial services industry, as what he describes a team-made millionaire. That’s one reason we love his work. It’s not about Ed. Granted, his endeavors have worked out very well for him, but his service and dedication to people are very evident in his shows and books. Here are a few reasons why T.J. chose The Power of One More as his pick this month:  

  • Mylett humbly describes what “the power of one more” is really about and how he learned to be resilient. His description of his alcoholic, turned sober, father is compelling. Ed attributes much of his success to his father but not always through the good times.
  • The book is filled with sage advice, but one great takeaway is how Ed organizes his day and time. The advice is radical although it makes sense. Dividing up your day is very effective and can lead to astronomical productivity.
  • Mylett decrees why this work is important to him. His WHY will inspire you to ensure that yours is clear too. 

We hope you enjoy this new release as much as we did. 

Both of these books are more like manuals. They are not to be read as simple words on a page. They act as a call-to-action for leaders. If you want to change your life and lead for the better, then you must embrace the responsibility of doing what is written in these books and others that we recommend on our ReadThisSeries.

Technical Tip for Leaders Who Read

Each month, Joe and T.J. leave listeners with a tip. This month the books they chose span almost 77 years. Don’t abandon the old. Granted there are incredible discoveries every day that are changing our world, but there are men and women from the past that had incredible insight into human behavior and leadership, like Dale Carnegie. Don’t overlook those works and the genius that lies within their pages. Also, don’t discount new books that seem to cover the same content as many other authors. Mylett admits in his book that much of the content has been written in the past, but that his take is slightly different. We couldn’t agree more. It’s the perspective on the topic and new ideas that offer a different angle for leaders, an angle that just might be the one you need. 

Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. 

Let us know what you’re reading by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership newsletter every week by subscribing on the site. 

We can’t wait to hear from you. 

Joe & T.J.

Let us know what you’re reading by contacting us at contact@theschoolhouse302.com. And don’t miss our leadership newsletter every week by subscribing on the site. 

 

We can’t wait to hear from you. 

 

Joe & T.J.

Claim Your FREE Copy to Our Praise Practice- Practical Praise Giving Tips for Principals

Claim Your FREE Copy to Our Praise Practice- Practical Praise Giving Tips for Principals

Learn how you can give practical praise each day as you lead your school to develop a better and more positive culture through this complimentary eBook we use in our workshops to help principals all over the nation and subscribe for more resources like this one delivered to your inbox. 

Congratulations on claiming your copy - you may download it here: https://theschoolhouse302.com/wp-content/uploads/2020/12/Technical-Tip-Praise-Practice-A-Model-for-Specific-Praise.pdf