The 3 Worst Tips for Building a Culture of Trust in Schools

The 3 Worst Tips for Building a Culture of Trust in Schools

Trust dies but mistrust blossoms.

~ Sophocles

School Leaders: The Value of Trust in Schools

Trust is vital to the success of any school and is at the center of every positive, working relationship. The central role of trust is that it allows people to depend on one another and to operate without worry or fear, two emotions that will stifle any organization. The power of trust is that it allows the school to move forward faster in every way possible, especially with change initiatives that are set to improve results. 

As principal leaders, there are five powerful domains that school and district administrators must focus on for improved student achievement:

  1. Leading teaching learning and development
  2. Ensuring quality teaching
  3. Establishing goals and expectations
  4. Strategic resourcing
  5. Hiring and retaining talented staff

We can spend our time in many areas, doing a lot of different things, but if you want to maximize your efforts as a leader, your daily work will fall into these five domains. However, to be effective in all five, they each must be anchored through a culture of trust. Leaders who know how important this is are always trying to build this kind of environment for students and staff.  

Building Trust in Schools

The problem with building trust for many school leaders is that it is masked within emotions. Trust is a belief. It can be elusive and even counterintuitive because it’s a house of cards, delicately built and easily destroyed. This requires a thorough understanding of trust and challenging what you think you know about it and accepting that what you believe about trust is probably wrong.

We’ll address the counterintuitive part in the next sections, but let’s be clear about what it means to have and build trust as a school leader. We always hear people say that “trust is earned.” That’s true of the leader but not for the leader. In other words, leaders need to earn the trust of others and teammates need to earn each others’ trust, but leaders earn trust by extending it–building relationships, demonstrating trust, respecting others, and being forthright. Great educational leaders trust in others even before it’s earned and only when it’s broken do they take it away. 

Education is a people business. Don’t be fooled. All of the policies and procedures in the world won’t make a school a great place; people are the answer. Knowing this–recognizing that trust in schools is pivotal–is what turns good school leaders into great school leaders. It stems from everyone knowing their role, respecting one another’s work, and recognizing the relation of one role to all the other roles. Understanding the uniqueness of each is crucial in the running of an effective school. Trust builds and grows when everyone can discern that others are advancing the school’s priorities with the same effort and attitude that it takes to be successful. “These discernments tend to organize around four specific considerations: respect, personal regard, competence in core role responsibilities, and personal integrity.” 

This also means that school leaders must address concerns with relationships when one of these four core considerations are broken. We have previously written about the 7 ways that school leaders build trust, which include the ability to rebuild it. Leaders who aren’t apt to strategically restore trust are usually hesitant due to a belief that they hold that is likely counterintuitive to building a trusting environment. 

Why Trust is Mostly Counterintuitive 

Trust is mostly counterintuitive in terms of the way we build it and work to maintain it with others. The core notion that many people hold about trust is that the way we strengthen relationships, and therefore build trust with others, is by being nice. While being nice is important and builds collegiality, it doesn’t instill or build trust. In fact, niceness can be weaponized by assuming or portraying that candor, dissonance, and tough conversations are examples of discord. Nice is confused with agreeable and quite frankly that’s the last thing a leader wants as the foundation of their culture. Worse yet, a culture of nice can breed complacency and incompetence, which erode trust at work. 

Too often, we hear leaders say things like “we are a family” when they refer to their staff. Be careful when using these terms because they can confuse people and send the wrong message. School leaders may try to use this type of messaging to leverage relationships, rather than truly building them on trust. Having a family feel, closeness, and togetherness is critical, but it shouldn’t overshadow performance, standards, and accountability. 

We’re reminded that Covey’s 13 High Trust Behaviors for leaders include “talk straight,” “confront reality,” “clarify expectations,” and “practice accountability.” Most of the high trust behaviors that leaders must put on display are more about candor, transparency, commitments, and competence than about being nice. Anyone can go around being nice and pretending to be supportive, hoping that it will lead to a positive relationship, but effective leaders deliver results and hold others to a standard that delivers results as well. The biggest problem with trust is that it’s misunderstood and, therefore, we can easily learn bad habits. Let’s take a look at three tips for building trust that don’t work at all and may even be working against the school culture you’re trying to build. 

The 3 Worst Tips about Building Trust in Schools

Build Relationships, First

“Listen, don’t come out of the gate too fast. Get to know people, build relationships, and then set the tone for your leadership.” This is thought to be sage advice for leaders entering a new situation or environment, but it is dead wrong, and we hear it all the time. In fact, this is usually the advice given to new school leaders–coaches, assistant principals, and principals. It’s also what gets new leaders off to the worst start to actually building a winning team

Relationships are important in schools, and they should be built professionally, grounded in the core values of the school. The last thing we want is for teachers to build friendships with students that blur the lines between educator and pupil, and the relationships between administrators and teachers are no different. Granted, incredible friendships grow over years of service with one another, but that should happen organically–fortified through the desire to build an incredible school, working through tough times, and meeting challenges and demands. Those are the situations that can strengthen any bond, but you don’t “build relationships, first.” They actually come second–after we’ve done hard work together. 

Consider domain three, Establishing goals & expectations, as the foundation for building trust. Leaders who communicate a clear vision, demonstrate a strategic way for everyone to meet high expectations, and ultimately get results, are the ones who garner trust and deep working relationships. It comes down to whether or not we can see where they’re going and if we want to go there too.

Building Trust the Right Way: Trust Tip for Principal Leaders 

The number one thing that school leaders can do to build trust on the team is to create a shared vision and keep it at the forefront of every decision. This school year, many schools embraced the idea of accelerated learning–getting to the core of what needed to be taught in classrooms. Why? “Researchers found that when teachers took an accelerated-learning approach in math, students completed 27 percent more grade-level lessons, and struggled less with content, than students in classrooms where teachers used remediation.” Leaders who build and develop trust continually maintain the focus on student achievement and protect teachers’ time to do so. They’re not inconsistent with their expectations and they don’t meander from one initiative to the next without a central focus for what they want to accomplish. 

Only Focus on Strengths

It’s a major mistake to think that you can only focus on the strengths of the people on the team as a way to build trust and get better. We have to be willing to have the tough conversations and tackle the difficult issues. Trust us, we believe in Soaring with Your Strengths and we don’t knock strengths-based leadership. Most people will become stronger faster in areas of life and work where their aptitude is high. But that doesn’t mean that weaknesses and shortcomings should be ignored. 

To build on a person’s strengths and weaknesses, communication is the clear driver. At work, this begins with candid and compassionate feedback. In fact, it is wise for leaders to spend as much of their time as possible working with staff, conducting observations, holding listening tours, digging into the data, and reviewing performance results. Feedback is one of the most important aspects of quality leadership. 

Consider domain two, Ensuring quality teaching, which is driven by feedback conversations. Think about initiating Reading Across the Curriculum to improve reading among students who are behind a grade level, yet a teacher refuses to adopt some of the new strategies that are profoundly more effective than old ones, like Drop Everything and Read. The teacher builds strong connections with students, which is terrific, but relationships alone don’t improve one’s ability to read. School leaders need to have tough conversations that tackle weaknesses, not just strengths. 

Building Trust the Right Way: Trust Tip for Principal Leaders

One of the most important things that school leaders can do if they want to build a trusting environment is to learn to provide quality feedback. Whenever you doubt yourself, just think of your very best teachers. They always crave feedback. They want to get better. They invite you in to see a new lesson. They experiment and try new strategies. Why? It’s not about them; they want to get better for the sake of their students. Effective school leaders know that quality feedback is how professionals grow. 

Treat Everyone the Same

Maybe the worst thing you can do as a school leader is to confuse fair treatment with equal treatment, but we see it all the time. Differentiation is not just for students. Great school leaders understand that school teams are composed of individuals with different needs who possess a different set of skills. This is actually what leads to many teachers’ frustration–a generalized approach when meeting their needs. One size does not fit all. 

Please don’t confuse this with favoritism. Having besties, building cliques, and leveraging friendships may be prominent in middle school, but they have no role in the workplace. Rather, we are referring to school leaders developing a keen awareness of the skill sets of their staff, resources they need for further development, and a pulse on the climate of the school and district.  

Consider domain four, Strategic resourcing, to build trust. Ensuring every teacher has functioning technology is critical. Yet, some departments and subjects demand different resources and tools that enhance student learning. Consider a platform like formative for math teachers. Not every teacher may need it, but being able to track data in real time, assess students’ skills, and provide timely feedback is the hallmark of any great formative assessment. Great leaders listen to their teachers and use resources to support them which ultimately supports students. 

Building Trust the Right Way: Trust Tip for Principal Leaders

Just as counterintuitive as any other trust-building factor is that all staff are treated the same. Consider the staff member who’s weaknesses eclipse their strengths. Even the greatest tools, like formatives, aren’t being used and student growth is stagnant. This is when great school leaders confront the problem head-on with that particular staff member. They don’t throw the monkey blanket on everyone, as Todd Whitaker would say, accusing everyone of underperformance. Rather, school leaders who operate within trusting relationships are straightforward with the individual, they enact a plan of support, mirrored by progressive discipline if necessary. They confront problems and alter scenarios. 

Walk the Walk and Build The Strongest Bonds of Trust in Your School

The very best school leaders are sound instructional leaders who can lead professional development. Their knowledge of effective instructional strategies, methods to build strong relationships with students, and ability to keep teaching and learning at the forefront of every decision is what builds trust far more than anything else. Effective leaders learn to strengthen relationships by doing the work, not before, by helping everyone to understand their strengths at the same time developing new skills, and by differentiating the supports that we put in place based on individual needs. You can be a school leader who builds a culture of trust each day, but don’t fall prey to the counterintuitive aspects of trust that plague school leaders who have the right intention but who don’t accomplish their intended outcomes. 

As always, let us know what you think of this with a like, a follow, or a comment. Find us on Twitter, YouTube, iTunes, Facebook, & SoundCould. And, again, if you want one simple model for leading better and growing faster per month, follow this blog by entering your email at the top right of the screen.

TheSchoolHouse302 is about getting to simple by maximizing effective research-based strategies that empower individuals to lead better and grow faster.

Joe & T.J. 

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Season 3, Episode 3 of FocusED with Jethro Jones

Season 3, Episode 3 of FocusED with Jethro Jones

This is Season 3, Episode 3 of FocusED, and it features our guest, Jethro Jones. It was originally recorded live for a studio audience in Delaware, provided as a professional development experience for Delaware teachers and leaders. Don’t miss what Jethro has to say about students learning faster, better, and more. 

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Jethro Jones Brings Tons of Experience to FocusED Listeners

Jethro Jones is the 2017 NASSP Digital Principal of the Year, former principal, and current host of the Transformative Principal podcast. He is also the founder of The Center for Cyberethics, an independent, non-partisan educational institute dedicated to the study and promotion of cyberethics. 

Jethro is the author of the book, SchoolX: How principals can design a transformative school experience for students, teachers, parents – and themselves! He currently helps principals, schools, and districts find simple solutions to complex problems. Jethro has worked as a principal at all K-12 levels, and he has served the profession in several roles, including his work in a prison school, as a district coach, as the distance learning team lead, and as an English teacher.

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Show Notes: FocusED with Jethro Jones

Jethro’s leadership hierarchy: 

Warm body–it sucks but sometimes you just need someone in the role

Manager–takes care of process and programs 

Leader–has a vision for the school 

Designer–someone who is designing the environment and adapts the school to meet the needs of the community as groups change over time

Becoming a designer is likely getting fit; you don’t do it all at once. ~ Jethro Jones 

Jethro: “The best way to develop empathy is to experience what others are going through.” Jethro suggests shadowing a student in your school to see what their day is like. 

Jethro says that teacher feedback and improving instruction is about working with each individual teacher and not making bold statements to everyone because of one thing you say in a single classroom. 

Jethro mentions Atomic Habits by James Clear, he talks about what Amy Fast did in her school to find out about the student experience, and he recommended a book called The Coaching Habit by Michael Stanier. 

Jethro brings up The Conscience Code by Richard Shell, which was an awesome connection because we just interviewed Richard on our OneThingSeries. 

Jethro’s goal is to impact 100 million students’ lives by supporting principals in schools. His next book will uncover the secrets that he has learned in over 450 podcast interviews with school leaders. 

Don’t miss his work at transformativeprincipal.com

The next step for a great leader, as Jethro explained, is to ask people how they can contribute to the vision.

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Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 @ dereka206.sg-host.com where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

This episode was brought to you by GhostBed, a family-owned business of sleep experts with 20+ years of experience. With 30K+ 5-star reviews, you can’t go wrong with GhostBed. Their mattresses are handcrafted, and they come with a 101-night-at-home-sleep trial. For a limited time, you can get 30% by using our code — SH302 — at checkout. And, even if you tell someone about GhostBed, you can earn a $100 referral reward. Go to Ghostbed.com today and use SH302 at checkout. 

Season 3, Episode 2 with Jeffrey Benson #FocusED

Season 3, Episode 2 with Jeffrey Benson #FocusED

Author Jeffrey Benson Joins FocusED to Discuss How Educators Can Improve Every Lesson Plan with SEL

This is Season 3, Episode 2 of FocusED, and it features our guest, Jeffrey Benson. It was originally recorded live for a studio audience in Delaware, provided as a professional development experience for Delaware teachers and leaders. Don’t miss what Jeffrey has to say about improving the student experience in every classroom. 

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Jeffrey Benson Brings Tons of Experience to FocusED Listeners

Jeffrey Benson has worked in almost every school context with over 40 years of experience in the field of education: as a teacher in elementary, middle, and high schools; as an instructor in undergraduate and graduate programs; as an administrator in day and residential schools. 

He has studied and worked side-by-side with national leaders in the fields of special education, learning theory, trauma and addiction, school reform, advisory programs, math curriculum, adult development, and conflict resolution. 

His books include Improve Every Lesson Plan with SEL, Hanging In: Strategies for Working with the Students Who Challenge Us Most, and Ten Steps for Managing Change in Schools.

The core of Jeffrey Benson’s work is in understanding how people learn, the starting point for everything that schools should do.

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Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 @ dereka206.sg-host.com where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

This episode was brought to you by GhostBed, a family-owned business of sleep experts with 20+ years of experience. With 30K+ 5-star reviews, you can’t go wrong with GhostBed. Their mattresses are handcrafted, and they come with a 101-night-at-home-sleep trial. For a limited time, you can get 30% by using our code — SH302 — at checkout. And, even if you tell someone about GhostBed, you can earn a $100 referral reward. Go to Ghostbed.com today and use SH302 at checkout. 

Season 3, Episode 1 with Basil Marin #FocusED

Season 3, Episode 1 with Basil Marin #FocusED

High Expectations for All Students, What Educators Should Stop Doing, and Much More with Guest Basil Marin

This is Season 3, Episode 1 of FocusED, and it features our guest, Basil Marin. It was originally recorded live for a studio audience in Delaware, provided as a professional development experience for Delaware teachers and leaders. Don’t miss what Basil has to say about treating all students with high expectations and some of what we get wrong when we schedule students into lower-level courses.

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Dr. Basil Marin Brings Tons of Experience to FocusED Listeners

Dr. Basil Marin hails from the Central Virginia area. He is a graduate of Eastern Mennonite University where he earned a Bachelor of Science in Business Administration. He later earned a Master of Teaching in Special Education from Liberty University. After moving to the Virginia Beach area in 2014, he pursued an Educational Specialist in Administration & Supervision from Old Dominion University. Dr. Marin recently earned an Executive Ph.D. in Educational Leadership from Old Dominion University in 2020.

Dr. Marin is one of the proud assistant principals of Chamblee Charter High School, a diverse high school located in Atlanta, Georgia. Dr. Marin brings an authentic and refreshing perspective to the field of education. As an administrator, he works hard to foster equitable opportunities and inclusive learning environments where ALL students and teachers are valued and respected. 

Dr. Marin works daily to build meaningful relationships with students and desires to be the administrator he needed when he was growing up yet did not have access to. As a former struggling student himself, Dr. Marin is humbled to be able to give back to students who historically have fallen through the cracks of education and have not been given a second chance.

Dr. Marin has been afforded some incredible opportunities through the Association for Supervision and Curriculum Development (ASCD) organization such as being selected as a 2017 Emerging Leader and being appointed as a “featured speaker” at the 2019 Empower Conference in Chicago. In addition, he met with U.S. Department of Education Secretary Betsy Devos and her executive team to speak on behalf of marginalized and underserved students and he explained how the lack of funding has impacted their educational experiences. Currently, Dr. Marin is the President for the Emerging Leaders ASCD National Affiliate. Dr. Marin is a contributing author in several books including Personal, Authentic, & Unconventional Leadership, Modern Mentor, Forces of Influence, and It’s Me. And today we’re talking about 100 No-Nonsense Things That All Teachers Should Stop Doing.

Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 @ dereka206.sg-host.com where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

This episode was brought to you by GhostBed, a family-owned business of sleep experts with 20+ years of experience. With 30K+ 5-star reviews, you can’t go wrong with GhostBed. Their mattresses are handcrafted, and they come with a 101-night-at-home-sleep trial. For a limited time, you can get 30% by using our code — SH302 — at checkout. And, even if you tell someone about GhostBed, you can earn a $100 referral reward. Go to Ghostbed.com today and use SH302 at checkout. 

Season 2, Episode 11 with Dan Domenech #FocusED

Season 2, Episode 11 with Dan Domenech #FocusED

Dan Domenech Brings Tons of Experience to FocusED Listeners

Daniel A. Domenech has served as the executive director of the AASA, The School Superintendents Association, since 2008. Domenech has more than 45 years of experience in public education; for twenty-seven of those years, he served as a school superintendent.

Prior to joining AASA, Domenech served as senior vice president for National Urban Markets with McGraw-Hill Education. In this role, he was responsible for building strong relationships with large school districts nationwide.

Before he took the position at McGraw-Hill, Domenech served for seven years as superintendent of the Fairfax County, Va., Public Schools, the 12th largest school system in the nation with 168,000 students.

Domenech began his teaching career in New York City, where he taught sixth grade in a predominantly black and Hispanic community in South Jamaica, Queens. He then became program director for the Nassau Board of Cooperative Educational Services, which is the largest intermediate school district in the State of New York. Following this, he was first named superintendent of schools for Long Island’s Deer Park Schools and then became superintendent of schools for the ethnically diverse South Huntington School District, also on Long Island — a position he held for 13 years. From 1994 to 1997, he was district superintendent of the Second Supervisory District of Suffolk County and chief executive officer of the Western Suffolk Board of Cooperative Educational Services.

Domenech, an AASA member since 1979, served as president of AASA from July 1998 to June 1999.  He is also a past president of the New York State Council of School Superintendents, the Suffolk County Superintendents Association, and the Suffolk County Organization for Promotion of Education. He was the first president and co-founder of the New York State Association for Bilingual Education.

In addition, Domenech has served on the U.S. Department of Education’s National Assessment Governing Board, the advisory board for the Department of Defense schools, the board of directors of the Association for the Advancement of International Education, the Board of Overseers for the Baldrige Award and the boards of the Institute for Educational Leadership, National Board for Professional Teaching Standards, Sea Research Foundation, and Education Policy Institute. Currently, he serves on the boards of the Learning First Alliance, National Student Clearinghouse, Center for Naval Analyses, Horace Mann Educators Corporation,  ACT, USAC, and board chair for Communities in Schools of Virginia.  

He earned a Bachelor of Arts degree from Hunter College in New York City and a Ph.D. from Hofstra University in Uniondale, N.Y.

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Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 @ dereka206.sg-host.com where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

This episode was brought to you by GhostBed, a family-owned business of sleep experts with 20+ years of experience. With 30K+ 5-star reviews, you can’t go wrong with GhostBed. Their mattresses are handcrafted, and they come with a 101-night-at-home-sleep trial. For a limited time, you can get 30% by using our code — SH302 — at checkout. And, even if you tell someone about GhostBed, you can earn a $100 referral reward. Go to Ghostbed.com today and use SH302 at checkout. 

Season 2, Episode 10, with Starr Sackstein #FocusED

Season 2, Episode 10, with Starr Sackstein #FocusED

Starr Sackstein Brings Tons of Experience to FocusED Listeners

Starr Sackstein was a Teacher Center teacher and ELA teacher at Long Island City High School in New York. She also spent nine years at World Journalism Preparatory School in Flushing, New York, as a high school English and journalism teacher where her students ran the multimedia news outlet WJPSnews.com. As a teacher, she completely got rid of grades, teaching students that learning isn’t about numbers, but about the development of skills and the ability to articulate growth.

Starr also has experience as the Director of Humanities (Business, English, Library, Reading, Social Studies, and World Languages) in West Hempstead, New York. It was from this experience that she wrote From Teacher to Leader: Finding Your Way as a First-Time Leader Without Losing Your Mind.

She is the author of many books (I’m not going to list them all). Here are a few of her titles: 

  • Teaching Mythology Exposed: Helping Teachers Create Visionary Classroom Perspective 
  • Blogging for Educators, Teaching Students to Self-Assess: How Do I Help Students Grow as Learners?
  • The Power of Questioning: Opening Up the World of Student Inquiry, Hacking Assessment: 10 Ways to Go Gradeless in a Traditional Grades School
  • Hacking Homework: 10 Strategies That Inspire Learning Outside of the Classroom co-written with Connie Hamilton
  • Peer Feedback in the Classroom: Empower Students to be the Experts with the Association for Supervision and Curriculum Development (ASCD)
  • From Teacher to Leader: Finding Your Way as a First-Time Leader without Losing Your Mind in 2019 (DBC)
  • Assessing with Respect: Everyday Practices that Meet Students’ Social and Emotional Needs (ASCD), which just came out in March of 2021
  • Hacking Learning Centers in Grades 6-12: Teaching Choice and Providing Small Group Learning Opportunities in Content Rich Classes co-authored with Karen Terwilliger which is set to come out in 2021

At speaking engagements around the world, Starr speaks about blogging, journalism education, bring your own device, and throwing out grades, which was also highlighted in a recent TEDx talk entitled “A Recovering Perfectionist’s Journey to Give up Grades.” In 2016, she was named one of ASCD’s Emerging Leaders.

In recent years, Starr has spoken internationally in Canada, Dubai, and South Korea on a variety of topics from assessment reform to technology-enhanced language instruction.

She is now a full time consultant with the Core Collaborative, working with teams on assessment reform and bringing student voice to the front of all classroom learning. She is also the publisher with Mimi and Todd Press, helping other authors share their voices around making an impact for students such as Belonging Through a Culture of Dignity: The Keys to Successful Equity Implementation by Cobb and Krownapple. Most recently, Arrows: A Systems-Based Approach to School Leadership by Rosebrock and Henry.

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Thanks for listening to FocusED, an educational leadership podcast brought to you by TheSchoolHouse302 @ dereka206.sg-host.com where we publish free leadership content. Go to the site, subscribe, and you’ll get all of our content sent directly to your email. 

FocusED is your educational leadership podcast where our mission is to dissect a particular focus for teachers and school leaders so that you can learn to lead better and grow faster in your school or district with more knowledge, better understanding, and clear direction on what to do next.

This episode was brought to you by GhostBed, a family-owned business of sleep experts with 20+ years of experience. With 30K+ 5-star reviews, you can’t go wrong with GhostBed. Their mattresses are handcrafted, and they come with a 101-night-at-home-sleep trial. For a limited time, you can get 30% by using our code — SH302 — at checkout. And, even if you tell someone about GhostBed, you can earn a $100 referral reward. Go to Ghostbed.com today and use SH302 at checkout.