Read This: School Leaders, Build Your School Brand with these Two Powerful Books

by | Oct 19, 2022 | 0 comments

5 min read

School leaders who want to build a strong school brand recognize the importance of learning specific skills to do so effectively. This month Joe and T.J. offer two books that reinforce the 5 ways that school leaders can think like a marketer and tell your school’s story.

  • Culture is King–Marketing is about who you are, not what you are 

  • Great Brands Make a Difference–Marketing is about innovation and leadership 

  • First Follows Matter–Marketing is about knowing “the others”

  • Stand Out Amongst the Crowd–Marketing is about being unique 

  • Show Up Regularly–Marketing is about being consistent

Joe’s Pick: The Power of Small: Why Little Things Make All the Difference

Featured Authors: Linda Kaplan Thaler & Robin Koval

Joe is a huge fan of Thaler and Koval’s work. The Power of Small is born from the genius that has birthed some of the greatest marketing advertising campaigns that we are familiar with. The simple mention of Aflac and our mind immediately goes to the duck. Enough said, they’ve done their jobs. 

What’s special about this book, though, is that it IS NOT a how-to book, but rather a book filled with stories that showcase the right mindset in order to be successful. We can’t ignore the details, the small things, and the discreet chances of success. 

T.J.’s Pick: This is Marketing: You Can’t Be Seen Until You Learn to See

Featured Authors: Seth Godin

T.J. may be Seth Godin’s biggest fan, and This is Marketing is definitely one of his favorite books. The power in Godin’s work is how he frames marketing. He explains that it’s not just about selling “soap.” Instead, marketing is really about solving a problem. Godin talks about how a leader is someone who is willing to do something that might not work and how that changes the culture forever. 

Most importantly, Godin breaks down marketing into five crystal clear steps that you won’t want to miss. He skillfully acknowledges the traps that we all fall into without being offensive or condescending to his readers. He doesn’t just highlight our mistakes but encourages us and provides a great path forward. “Ship the work!” “Ship it!”

Technical Tip for Leaders Who Read

Each month, Joe and T.J. leave listeners with a tip. Both of these books should be read patiently and studied all the while. Joe mentions the art of Sacred Reading and how monks studied the bible to truly understand what they were experiencing. Although these aren’t holy texts, the idea is to fully embrace what you are reading so that you are a different person when you are done. 

Enjoy both of these books to lead better and grow faster as school leaders. We always appreciate a like, a follow, a comment, or a share. 

Let us know what you’re reading by contacting us at And don’t miss our leadership newsletter every week by subscribing on the site. 

We can’t wait to hear from you. 

Joe & T.J.


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