This is TheSchoolHouse302’s monthly #reviewandreflect, wrapping up our focus on Building A Winning Team
Major Takeaway for this Month:
Creating and sustaining a winning team of talented people is maybe the single most important task of a leader. To do so, requires executing three key elements incredibly well. Only doing one or two without the complement of the other will always limit your efforts. Similar to the mutualistic relationship that we find in nature between bees and flowers, branding, recruiting, and selecting all work together and are beneficial to one another.
Breaking the Model Down
Branding refers to a schools ability to finding multiple avenues, using a variety of mediums, to tell their unique story to inform the community about greatness and achievement.
Recruiting is the active pursuit of finding the most talented staff to become a part of a school’s dynamic team.
Selecting refers to unique and different ways to ensure that the prospective candidate is the best for the organization.
So, what steps can you take today?
This month we offered a 3-Minute Challenge to take the necessary action steps to build your winning team by telling your story.
Excellent schools capitalize on all three areas–branding, recruiting, and selecting–to build their winning team. Did you take the first step in branding by telling your story this month? Our BIG to-do this month was the 10-Day Challenge, which required you to Commit to a 10-day pursuit to telling your school’s story using social media.
It only takes three minutes per day to Tweet, share a pic, or create a quick video. For 10 straight days, we asked that you commit to communicating something special about your school. Whether it’s preparing for the upcoming school year or celebrating recent graduates, you need to get your story told to change the narrative about what happens in great schools.
How well did you do on the challenge this month?
Read to Lead
3 Books You Need to Read to Brand Your School and Recruit Top Talent — #readthisseries
Don’t miss this vblog on books you need to read to lead better and grow faster. We recommend three titles that are must reads on the topic of building your winning team.
BrandED by Eric Sheninger & Trish Rubin
The Power of Branding by Sony Sinanis & Joseph Sanfelippo
Building A Winning Team by Joseph Jones, Salome Thomas-EL, & T.J. Vari
What an expert has to say about telling your unique story to build an amazing school brand:
“In the absence of knowledge, people make it up.” Joe provides incredible insight on the power of branding and why schools need to embrace telling their story. Learn how Joe creates connections and forces engagement in different ways. Listen here.
Please let us know how our leadership posts are working for you, what you are reading to improve yourself, and your thoughts on leadership and growth here on our blog and Twitter. Follow our #onethingseries podcast on iTunes and our #readthisseries on YouTube.