Tell Your School’s Story — #TheThreeMinuteChallenge

by | Jul 22, 2020 | 0 comments

3 min read

Talent wins games, but teamwork and intelligence win championships. ~ Michael Jordan

A fun pastime among sports enthusiasts is to debate the best sports teams of all time, regardless of the sport itself. Undoubtedly, this is a challenging, arguably futile, exercise with fierce loyalties and subjective opinions, which inevitably cloud good judgment. Regardless, there are some heavy hitters that always make the list and that can’t be ignored. As Phillies fans, it is hard to admit, but the ‘98 Yankees definitely stand out. From the batter’s box to the pitching mound, they dominated the playing field. We’ve already mentioned the Chicago Bulls in last week’s post, so we’ll give a shout out to our friends from the north and recognize the incredible run that the Edmonton Oilers had in the 80s. 

The question that looms when these arguments arise is about the essence of what it means to achieve unmistakable greatness. Granted, great teams win, but putting together a winning team is far more complex than just assembling talent. Players need to not only be the very best in their particular position, but also must complement the team as a whole. 

Schools aren’t vying for NBA championships, and certainly won’t get the same accolades, but building a “Hall of Fame” team in your school is not much different from any other sport or big brand. Every teacher and staff member must excel in their roles and be able to contribute to the school as a whole to guarantee that it functions at its highest level. The first step in building a winning team is in your dedication to branding and actively telling the school’s story. This generates attraction and attention, which leads to the second critical step, recruiting. People want to be a part of something great, and if your school is doing incredible things for students, others will want to join you. Lastly, selecting the right candidate is paramount. Vacancies go far beyond the job opening and extend into the culture, the fit, and all of the other aspects of being a strong team player.

Excellent schools capitalize on all three areas–branding, recruiting, and selecting–to build their winning team. Take the first step in branding by telling your story. Use the ThreeMinuteChallenge below, and let us know how it goes. 

  1. Reflect: Think about how well you are engaging the greater school community and informing them about all of the things that are going on in your school.
  2. Identify: There are multiple avenues for telling your story and continually building your brand. Identify one or two key social media platforms that you will use to communicate your school’s priorities and achievements. We like Twitter best for this. 
  3. Do: Commit to a 10 day challenge of telling your story. It only takes three minutes a day to Tweet, share a pic, or create a quick video. For 10 straight days, commit to communicating something special about your school. Whether it’s preparing for the upcoming school year or celebrating recent graduates, find ways each day to promote the great things that define your success. 

Pro Tip: Audit your website to see how well your brand is communicated. In BrandED, Authors Sheninger and Rubin tell readers to assess their website by conducting a website “walkthrough” to determine if the message is clear and consistent as well as to determine if it effectively communicates the school’s story. 

Stay tuned for more challenges, reflection questions, leadership models, podcasts, and more by following It’s our job to curate, synthesize, and communicate so that you can lead better and grow faster. In a world plagued by nothing but noise, we help you by getting to simple.

TheSchoolHouse302 is about getting to simple by maximizing effective research-based strategies that empower individuals to lead better and grow faster.


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